About us

Soft Executive Consultancy grow people and business hand in hand. Our focus is on boards and executives, as we believe that the Board of Directors and Executive Team have the biggest impact on creating value to shareholders, as well as the stakeholders. We base our decisions on mutuality of benefit to our stakeholders and put mutual trust at the center of every decision we make.

Our approach is to challenge perceptions and find new business potentials and advantages and we believe that the Executives who lead the companies are the most competent to do so - otherwise we will let them know. We will grow the Executives, make them successful in leadership & decision-taking, so they have their arms in the air when they see the business develop the way they have decided, and with the results they have promised themselves.

Our mission is Mutual Creating. We work towards creating the creating company and increase the ability to make and keep a sustainable creating advantage. This involves unlocking the Human Potential in organizations and companies, and implement creator-behaviour in Management, Leadership and The Good Life on Board & Executive level.

Our strategy is to let the companies understand that the 4th revolution is here, and that the only way to handle - survive - it, is to unlock the human potential and implement creation and mutual trust as the principle of business. We are consistent in our principle and values and let our customers, partners, stakeholders know that we cannot compromise ourselves. Without a buy-in, it will be a buy-out!